Nike, Better is Temporary Nike, Better is Temporary: Sam Grawe

Nike, Better is Temporary [Nike, Better is Temporary: Sam Grawe]

Phaidon

PRODUCT DETAILS

Nike, Better is Temporary
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WRITTEN BY SAM GRAWE
FOR PHAIDON
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At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognised products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colours overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of coloured tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Hardback
320 pages
500 illustrations

DIMENSIONS + SIZING

310 x 230 (mm)

DELIVERY + RETURNS

SMALL
$15 for one or more items
[books, candles, throws, pencil cases, games]
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MEDIUM
$30 for one item / $60 for two or more (smaller items no further cost)
[vases, lamps, baskets, art prints]
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LARGE
$90 for one item / $180 for two or more (smaller items no further cost)
[large/fragile lamps]
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For more information please visit the delivery + returns page.

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